Sri Venkateswara Mahotsavam brings all Shubhams, destroys enemies, extends Aayush(healthy living), grants Santanam (children), and advances spiritual wealth to devotees.Aagama Shastra ordains that Kanyadanam of Saakshattu Sridevi and Bhudevi to Lord SriVenkateswara vanishes samasta papam (negative karma) and liberates the devotees fromPunarjanma (birth cycle).Incarnation of Lord is for Loka Kalyanam. Kalyanam is the one, which bestows welfare to the humanity. In this Yuga, Lord Sri Venkateswara along with Sridevi and Bhudevi gives everything namely, materialistic and spiritualistic wealth for our joyful living.